“I get in the zone where I don’t think. I’m completely unconscious, creative and free flowing.”
World of KidSuper
KidSuper is dedicated to collaboration between imaginative, inventive and free spirited thinkers,
entrepreneurs, designers, artists, musicians, filmmakers, inventors (and any who surprise us).
Our goal is to surpass barriers and conventions, to work for the common good, and to reap the benefits communally with works that manifest humanity at its fullest, most joyous, and explorative.
KidSuper Studios is a four story experimental space located in South Williamburg, Brooklyn one stop from Manhattan’s Lower East Side. Each floor represents a different part of the KidSuper machine:
Ethos
Anyone can play soccer
The barrier to entry for soccer is so low: All you need is a makeshift ball.
From Balotelli to Lukaku
Each soccer player has his own unique style, look and story.
Streetwear is fashion’s soccer
Lowest barriers of entry: Anyone can draw on a tshirt.
Proposal
The Challenge
Make an authentic and impactful connection to NYC soccer and culture.
Brands often use money for campaigns that do no have direct effect on peoples lives
The Opportunity
As KidSuper continues to grow organic so can Puma’s presence in NYC’s soccer community.
KidSuper and Puma can work together to create a culture that has a positive effect on players lives and becomes a staple in the community.
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Puma Soccer Field in KidSuper store
Supreme has skateboarding - KidSuper has Soccer.
We want to build our own small-sided soccer pitch in our new location. This will be a place to hold tournaments, training sessions, yoga classes, and much more.
Soccer is a bridge that connects many different people from all different backgrounds over a common love. The KidSuper store will embody that same spirit.
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Full collection & Fashion Show:
A full collection that includes: shoes, cleats, track suits, manager coats, scarfs, tees/goodies and some standout fashion pieces.
Soccer is becoming the new “cool” sport. This collection will be the US’s first look into stylish soccer wear.
A full fashion show that includes professional soccer players to walk the runway. We have a great relationship with Luisa Via Roma and have spoken to them about doing a fashion show in Milan.
Reebok X Pyer Moss collaboration is a great example, see here:
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Content, Activations, Capsules:
A skill test video with Hector Bellerin, who is a long time supporter and friend of the KidSuper brand. This video can launch the KidSuper X Puma soccer field.
Bring KidSuper (Colm) to Europe and have him train with one of the many teams Puma sponsors, Ideally Valencia or Manchester City. This video can also launch these new Puma partnerships. Colm and Gabriel Paulista played together in Brazil, he now plays for Valencia.
Colm lived in Brazil and played professional soccer for EC Vitoria and his coach now is the youth coordinator of Palmeiras. We can do anything with Palmeiras.
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Sponsor KidSuper FC
We have a KidSuper FC soccer team in NYC that is working to take players that didn’t get the opportunity to go to college or directly to the MLS to have a place to play before going overseas. This team is comprised of players from 24 different countries and a beautiful representation of New York City.
We want to have the team fully kitted from head to toe in the KidSuper X Puma jersey.
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KidSuper X Puma X Ratata F.C.
KidSuper has worked with the Favela Project to raise money and donate soccer equipment to Ratata F.C. Ratata F.C. is the local soccer club of Heliopolis, the biggest favela in Sao Paolo, Brazil. There is a partnership potential between KidSuper X Puma and Palmeiras.
Past Works
Art
Oil Paintings
Claymations
Artist Collabs
Some of the artists we’ve worked with are Joey BadA$$, Russ, J Balvin, the A$AP MOB and Kehlani.
You can see some select projects below.
J Balvin
Jumpsuits
KidSuper X J Balvin: A series of six collaborative Jumpsuits. J Balvin wore these suits for every date of his US Vibras Tour.
Russ
Albums
The longtime collaboration between Russ and KidSuper has including, album arts, merch, music videos, and everything in-between.
A$AP Mob
Goggles
Beastcoast
Merch Collab
KidSuper X Beastcoast: The first time Pro Era, Flatbush Zombies, and The Underachievers came together for a limited edition set of bucket hats, shirts and shorts. All art was drawing by KidSuper.
Brand Collabs
We have been able to collaborate with a diverse group of creatives and multiple corporate brands such as Puma Basketball, Manchester United, FC Barcelona, Timberland, JetBlue, Shopify, Champ Sports, Capsule and Sweet Chick
Lugz
dot.com 2.0
With one beautiful design KidSuper brought back Lugz. To launch the shoe KidSuper drove around NYC selling the shoes out of a popcorn corn truck wrapped in Colm’s art.
Nike
Custom Jerseys
Puma
Dee & Ricky Commercial
KidSuper created a geniusly funny commercial for Puma x Dee and Ricky
Budwiser
Super Budwieser FC
KidSuper created custom soccer jerseys for Budweiser’s world cup experience.
Fans
Goal
© Copyright 2018 KidSuper